为了帮助用户发现可在家中参与的活动，您可以在自己的线上活动和视频网页中添加结构化数据。当用户搜索可在家中参与的活动时，相关视频和线上活动便会显示在富媒体搜索结果中。用户可以点击视频或课程，查看活动说明、注册方法等详细信息或立即观看。
以下是一些居家活动内容类型的示例：
- 即将进行的视频直播
- 已录制的视频
- 线上活动
- 居家活动富媒体搜索结果
注意：在 Google 搜索结果中的实际显示效果可能会有不同。您可以使用富媒体搜索结果测试来预览大多数功能。
功能可用性 #
目前，居家活动富媒体搜索结果仅在美国以英语提供。此功能可在移动设备上提供。目前，只有当用户搜索与健身相关的内容（例如“线上锻炼”或“在家练瑜伽”）时才会显示此类结果。
资格要求指南 #
若要让您的内容能够显示为“居家活动”富媒体搜索结果，请遵循以下指南：
- 根据文档添加 Event 或 Video 结构化数据。Event 结构化数据通常适用于未来举行的线上活动，而 Video 结构化数据则适用于已发布的视频。
- 活动必须是虚拟活动，而不是线下活动。在 Event 结构化数据中，请确保：
- 将 eventAttendanceMode 设为 OnlineEventAttendanceMode。
- 对 location 属性使用 VirtualLocation 类型。
- 添加 location.url 属性。
- 指定正确的时区。由于无法根据实际地点验证时间是否正确，因此设置正确的时区对线上活动而言至关重要。
- 对于视频，应着重添加 description 和 duration 属性，因为这些属性可以帮助 Google 了解视频内容。如果您的视频是即将进行的直播，您可以同时添加 Video 和 Event 这两种标记，但并非必须如此。不过，如果您针对直播使用 Video 标记，我们建议您添加 BroadcastEvent 属性，并遵循“LIVE”徽章指南。
示例 #
Video #
下面是一个包含 Video 结构化数据的视频网页示例。
复制以下代码，在富媒体搜索结果测试中尝试一下。
JSON-LD
<html>
<head>
<title>20 Min Aerobic Workout Reduction</title>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "20 Min Aerobic Workout Reduction",
"description": "Get your exercise in, from home. Watch this quick 20 minute workout video.",
"thumbnailUrl": [
"https://example.com/photos/1x1/photo.jpg",
"https://example.com/photos/4x3/photo.jpg",
"https://example.com/photos/16x9/photo.jpg"
],
"uploadDate": "2020-03-31T08:00:00+08:00",
"duration": "PT20M46S",
"contentUrl": "https://www.googlebotclass.com/video/123/20-min-workout.mp4",
"embedUrl": "https://www.googlebotclass.com/embed/123",
"interactionStatistic": {
"@type": "InteractionCounter",
"interactionType": { "@type": "WatchAction" },
"userInteractionCount": 5647018
},
"regionsAllowed": "US"
}
</script>
</head>
<body>
</body>
</html>
微数据
<html itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"> <head> <title itemprop="name">20 Min Aerobic Workout Reduction</title> </head> <body> <meta itemprop="uploadDate" content="2020-03-31T08:00:00+08:00" /> <meta itemprop="duration" content="PT20M46S" /> <p itemprop="description">Get your exercise in, from home. Watch this quick 20 minute workout video.</p> <div itemprop="interactionStatistic" itemtype="https://schema.org/InteractionCounter" itemscope> <meta itemprop="userInteractionCount" content="5647018" /> <meta itemprop="interactionType" itemtype="https://schema.org/WatchAction" /> </div> <link itemprop="embedUrl" href="https://www.googlebotclass.com/embed/123" /> <meta itemprop="contentUrl" content="https://www.googlebotclass.com/video/123/20-min-workout.mp4" /> <meta itemprop="regionsAllowed" content="US" /> <meta itemprop="thumbnailUrl" content="https://example.com/photos/1x1/photo.jpg" /> </body> </html>
Event #
下面是一个包含 Event 结构化数据的线上活动网页示例。
复制以下代码，在富媒体搜索结果测试中尝试一下。
JSON-LD
<html>
<head>
<title>Boxing Workout</title>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Event",
"name": "Boxing Workout",
"startDate": "2021-07-31T06:00:00-05:00",
"endDate": "2021-07-31T07:00-05:00",
"eventStatus": "https://schema.org/EventScheduled",
"eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
"location": {
"@type": "VirtualLocation",
"url": "https://googlebotcourse.com/boxing-workout"
},
"image": [
"https://example.com/photos/1x1/photo.jpg",
"https://example.com/photos/4x3/photo.jpg",
"https://example.com/photos/16x9/photo.jpg"
],
"description": "Boxing is a full body workout that rapidly changes the shape of your body through a dynamic workout. The technique develops lean, strong and flexible muscles.",
"offers": {
"@type": "Offer",
"url": "https://www.googlebotcourse.com/event_offer/12345_201803180430",
"price": "30",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"validFrom": "2021-05-21T12:00"
},
"organizer": {
"@type": "Organization",
"name": "Get Fit with Googlebot",
"url": "https://getfitwithgooglebot.com"
},
"performer": {
"@type": "Person",
"name": "Virginia Woolf"
}
}
</script>
</head>
<body>
</body>
</html>
<html itemscope itemprop="Event" itemtype="https://schema.org/Event"> <head> <title itemprop="name">Boxing Workout</title> </head> <body> <meta itemprop="startDate" content="2021-07-31T06:00:00-05:00" /> <meta itemprop="endDate" content="2021-07-31T07:00-05:00" /> <meta itemprop="eventStatus" content="https://schema.org/EventScheduled" /> <meta itemprop="eventAttendanceMode" content="https://schema.org/OnlineEventAttendanceMode" /> <p itemprop="description">Boxing is a full body workout that rapidly changes the shape of your body through a dynamic workout. The technique develops lean, strong and flexible muscles.</p> <div itemprop="location" itemtype="https://schema.org/VirtualLocation" itemscope> <meta itemprop="url" content="https://googlebotcourse.com/boxing-workout" /> </div> <img itemprop="image" src="https://example.com/photos/1x1/photo.jpg" alt="" /> <div itemprop="offers" itemtype="https://schema.org/Offer" itemscope> <meta itemprop="url" content="https://www.googlebotcourse.com/event_offer/12345_201803180430" /> <meta itemprop="price" content="30" /> <meta itemprop="priceCurrency" content="USD" /> <meta itemprop="availability" content="https://schema.org/InStock" /> <meta itemprop="validFrom" content="2021-05-21T12:00" /> </div> <div itemprop="organizer" itemtype="https://schema.org/Organization" itemscope> <meta itemprop="name" content="Get Fit with Googlebot" /> <meta itemprop="url" content="https://getfitwithgooglebot.com" /> </div> <div itemprop="performer" itemtype="https://schema.org/Person" itemscope> <meta itemprop="name" content="Virginia Woolf" /> </div> </body> </html>
